Social Media Hacks For Web Organic Traffic

Crafting an effective social media strategy to help you achieve your goals can be a real challenge.
Like we mentioned earlier this week in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us.




There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, and signups, to name a few. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals.


Social networks have been with us for just over a decade but it feels like forever. As a result, social media marketing has became part of our everyday business lives.

When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. Maybe a little older, greyer and with less hair than I remembered.

It was a couple of months later and I joined Twitter. But I noticed the same behaviour. Obsession. This intersection of people and technology was resonating with our tribal curiosity and creativity. Technology was becoming more human.

Then the smart phone was added to the mix.

Social and mobile were the perfect storm. Today we are captivated and captured by both of these technologies. They are impacting how we work, socialize and play.

So what are the social media marketing trends today and how are they playing out for us as entrepreneurs and as passionate and complicated humans?




Here are some Social Media Hacks For Traffic that will surely help to engage your






1. Interactive Content

While blogging and long-form content is still king, interactive content is bringing more and more customers to the table. Intoduce some rich content and catchy headlines and some original writing can bring fresh life to your blog content and make it that much more likely to generate traction.

Just make sure it's mobile-friendly. Always.


Related : How to Make Catchy Headlines

2. Create Buyer Personas

In 2017, knowing your audience will be more critical than ever, and that means creating a detailed personas of just who your customers are.

A buyer persona is a reflection of your audience: their age, spending habits, interests, and even quirks of personality. The more thorough, the better. Figure out your audience, create content that speaks directly to them, and reap the rewards.

3. Time to Go Mobile

By now, it's no secret that mobile-friendly design is key to attracting and keeping an audience. Mobile technology is growing fast, and it isn't going anywhere.

Everything you do - from your video content to your ecommerce website, should be tailored toward a mobile market. Because chances are, that's where the customers will be.

4. Nurturing Your Leads

Here's a question - once you have an audience interested, is your plan for keeping them interested better than last year's?

Inbound marketing doesn't stop once you get someone hooked - whether it's building an email lead or using digital downloads to convert, your 2017 goals should include stepping up your nurturing game.

5. Solid Social Media

Chances are, you already have a social media strategy for your inbound marketing, but if you don't, now's the time to create one. On the other hand, if you do already have a social strategy, maybe now's the time to re-evaluate your social media tools.

A solid social media strategy doesn't have to involve every social media platform out there - your time is likely better spent on the key platforms that convert the best, while the other(s) can be trimmed back or left on the back burner for now.

It's also important that social media doesn't just mean tweeting a few times a month. A great social media strategy must also include great content, whether it's videos, blog posts, or other well-curated content.

6. Keep Email Alive

Yes, interactive content is growing fast, and video has been primed to take over for some time now, but email marketing is still one of the most reliable and lucrative channels in the inbound marketing game.

With the right strategies in place, email can still generate a great ROI and continue to be a useful tool years into the future.

Marketing never stands still for long, and neither should your strategy. A shrewd inbound marketer should always have an eye on the future and be ready to update their strategy accordingly.

2017's just getting started - now's the time to dive in with one or more of these strategies and start enjoying the benefits.



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