How Amazon Affiliate Programs Works ? - For Beginners

If you sell on Amazon, you automatically participate in their affiliate program as a merchant. Affiliate publishers who participate in the Amazon Associates program can promote any page or product they find on Amazon and can earn affiliate revenue for it. Amazon Associates is very simple and requires no input from merchants, but you don't have any control over commissions, and there are no management services available.

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Amazon tracks links from most publishing models; however, it strictly prohibits its affiliate publishers, or Associates, from using paid search or PPC campaigns. Amazon also doesn’t allow publishers to earn commissions on sales that are the result of a redirecting link, which is a link that, when clicked from a search engine placement, automatically redirects the user to Amazon.
Amazon Associates support some, but not every, type of pay per action model. There are also cost per pre-defined action models, which Amazon refers to as Bounties. Some of these actions might include signing up for free trials or setting up a wedding or baby shower registry.

Affiliate publishers have access to a huge range of ads, including mobile popovers, widgets, banners, and text and image links. Amazon Associates also offer Native Shopping ads that self-populate based on the rest of the content on the page or via a search term the publisher pre-defines.

Because you don't have a choice when it comes to entering your products into Amazon's affiliate program, there isn't any advertiser-specific reporting outside of your standard seller account reports. Amazon's tracking cookie remains active for 90 days, so Associates have a generous period in which they can earn a commission.

There are no service levels for Amazon sellers. Your products are automatically placed into the Amazon Associates affiliate marketing network. However, there aren't any additional charges aside from the standard Amazon seller fees, and you don't have to pay commission to the affiliate publishers.

You don't get access to affiliate-specific support. As a seller, however, you do get access to Amazon's comprehensive Seller Central dashboard, with a huge amount of training documentation and video help. You can also call their seller service team if you need more help.

Amazon Associates doesn't require any work from advertisers. When you list a product for sale, it's automatically available for Amazon's affiliate publishers to promote. The commission is set and paid by Amazon, and you don't incur any extra fees. However, if you're looking for a high level of control, commission setting, and reporting insights, this affiliate service likely isn't the best choice. If you want a really simple way of getting your products promoted by affiliate marketers without any hassle or micro-managing required, then Amazon Associates is a smart option.